Symrise has submitted a binding offer to acquire 100% of R. Romani – Société Française d’Aromatiques (SFA Romani), a high-end fragrances house. In addition, Symrise submitted a binding offer to fully acquire Neroli Invest DL (Groupe Neroli).
Both companies are based in the Grasse area in France.
With these transactions, Symrise intends to reinforce its fine fragrance presence in southern France, strengthen its competitiveness in the creation of fragrance compositions and broaden its presence in key countries in Europe, Africa and the Middle East.
The combined annual sales of SFA Romani and Groupe Neroli amount to more than €40 million.
The closing of the transactions is expected in Q2 2022, subject to approval of respective bodies and consultations of the works councils.
The parties agreed to keep the purchase price confidential.
“These two acquisitions represent another step forward in strengthening Symrise’s fine fragrance business and are fully in line with our strategic objective to accelerate our growth in this business area”, said Ricardo Omori, Global SVP Fine Fragrance of Symrise AG.
“With the transactions, we increase our access to high-quality natural ingredients, expand our customer base and strengthen our competitiveness through greater agility as well as a significantly enlarged fine fragrance team in the historical birthplace of perfumery in Europe, Pays de Grasse.”
The combination of these two recognized players with Symrise’s Fine Fragrance division offers unique opportunities for the customers as well as the employees of SFA Romani and Groupe Neroli.
Symrise intends to build a strong player in the Grasse area with a new growth platform including creation centers, sales and marketing teams, as well as production capacities.
SFA Romani, founded in 1963 in Grasse, is internationally recognized for its choice of the finest natural raw materials, its craftmanship in fragrance creation and the quality of its compositions.
Groupe Neroli consists of the companies Creations & Parfums and Floressence, both founded in the mid-1980s in St. Cezaire within Pays de Grasse. Floressence was acquired in 2017 and merged with Creations & Parfums in 2021.