Indorama Ventures Public Company Limited (IVL), a global chemical producer, launched new 100% rPET (recycled PET) brand DEJA as part of its continuous commitment to deliver responsible and sustainable growth.
DEJA, 100% rPET products are derived by recycling 140 kilo tonne of plastic bottles yearly and transforming them into extra-ordinary, innovative, product ingredients. The PET brand is available in various forms such as recycled flake, pellet, fiber and filament for use in multiple applications.
For more than 40 years, IVL has been at the forefront of the process of developing technology to convert rPET bottles into highly usable products. The investment in and introduction of 100% rPET brand DEJA is IVL’s response to global concern around the world on environmental impact, particularly in relation to plastic.
Uday Gill, CEO Fibers at IVL explains the rationale and the aims for the DEJA brand, “IVL’s heritage in pioneering recycling technology across 100% rPET flake, pellet, fiber and filament applications has enabled our performance-led product ingredients to achieve a global reputation as a quality, industry benchmark. It follows that a progressive product needs a progressive brand. We celebrate our products’ performance and proudly acknowledge their sustainability with our new premium brand DEJA whose sustainable messaging will resonate with both our converters and their customers. We are confident that IVL’s DEJA brand will enable conscientious converters to differentiate and to increase their margin along the supply chain, giving consumers the confidence they need to select sustainable, purposeful products”.
Headquartered in Bangkok, Thailand, IVL has operating sites in 31 countries on five continents and a global manufacturing footprint across Africa, Asia, Europe and North America.
Source: Indorama Ventures
